Longform Articles
Dar is one of the world’s leading consultancies, providing design, planning, engineering, sustainability consulting, digital solutions and services, and project management for buildings, cities, transportation, civil infrastructure, water, and the environment. The company has over 9,000 professionals in 54 offices across the Middle East, Africa, Asia, and Europe. Collectively, their teams have delivered over 4,500 projects, worth more than US$540 billion, for more than 950 clients around the world.
Dar Magazine i25 – 150 Holborn
Article on 150 Holborn, the new European HQ for Sidara, Dar’s parent company, and their nine UK firms. 150 Holborn, one of the smartest, most sustainable buildings in the world, was designed, delivered, is occupied, and owned by Sidara. This article appeared in Dar’s online magazine, which is published twice a year.
Dar Magazine i23 – Desert Nest
Article on Qatar’s Desert Nest for Dar’s online magazine. The Desert Nest Pavilion at the 2022 Floriade Expo in Almere, Netherlands, holds the Guinness World Record for the tallest free-standing 3-D printed concrete tower in the world.
Dar Magazine i27 – Cairo Central Park
Article on Cairo’s new Central Park for Dar’s online magazine. Central Park, one of the world’s largest new parks and the first of its kind in Egypt and Africa, is the spine of Egypt’s New Administrative Capital. It covers an area twice the size of New York City’s Central Park and serves as the cultural, social, and environmental heart of this new, smart, and sustainable city in the desert.
Dar Magazine i24 – MPLD 2050
Article on the Master Plan 2050 for Lahore for Dar’s online magazine. Lahore is Pakistan’s second largest city and a growth centre experiencing rapid urbanisation and social transformation. Covering an area of 12,777 km2, the Master Plan 2050 seeks to monitor, manage, and direct these changes sustainably and equitably.
LighterLife is an award-winning weight loss and weight management company. They have two diet plans: TotalFast, a very low calorie diet (VLCD) to help you lose weight quickly in a scientifically proven safe and healthy way; and Management, to help you maintain your weight loss, build a healthier lifestyle, and enjoy your new lighter life. Their USP is their private Groups and weekly CBT Mindfulness sessions, delivered by trained Mentors. Because successful weight loss starts in your mind – if you don’t understand WHY you overeat, you won’t understand HOW to stop.
LighterLife – CBT, Mindfulness, and Weight Loss
Article explaining how CBT and mindfulness can improve your weight loss success, with 5 simple mindful eating tips to try.
LighterLife – Sleep and its Impact on Weight Loss
Article explaining the importance of a good night’s sleep for successful weight loss, and 10 easy sleep tips to try.
LighterLife – Wegovy Jab FAQs
Article explaining why the Wegovy weight loss injection isn’t the silver bullet people believe it to be, because it only tackles the physical symptoms of overeating, not the emotional and mental causes.
LighterLife – What Does Obesity Look Like?
Article discussing rising obesity rates, obesity as a driver of preventable diseases, how to measure your BMI, and how to tackle your own weight/obesity.
LighterLife – Valentine’s Day on Plan
Article sharing how to enjoy Valentine’s Day when you’re on a diet, with some easy, sweet, dessert Foodpack hacks to try.
LighterLife – Banana Shake
One of a series of Product Descriptions for the LighterLife shop. Updated and rewritten for SEO and keywords for a very low calorie diet (VLCD) meal. Now ranking on page one of Google for “diet banana shake”.
LighterLife – Success Story – Jennifer
Client success story and testimonial. Jennifer lost 12 stone 4lb in 9 months, reversed her Type 2 diabetes, and credits her Mentor and Group’s CBT Mindfulness sessions for helping her understand and break her previously unsuccessful dieting cycles.
LighterLife – Success Story – Mandi
Client success story and testimonial. Mandi lost 5 stone 7lb in 5 months, and says her Lupus symptoms are all but gone.
Stashbee is a broad marketplace for space, whether it be for personal storage, business storage or parking. With millions of square feet of spare space on the platform, they have a thriving community of Hosts and Renters who love to sustainably share and use the space they already have.
Stashbee – Container Storage
Blog on finding the best container storage, including what you can’t store, and what to do if alien metal-munching termites hack your container…
Stashbee – Garage Door Security
Blog on the top 10 ways you can make your garage secure, both from the inside and the outside. Including the top tip: think like a burglar!
Stashbee – Electric Car Charger Costs
Blog on the costs to install an electric car charger at home and at the office, plus the pros and cons to consider.
Stashbee – Electric Car Road Tax
Blog on electric car road tax costs. Do you have to pay road tax on electric cars / EVs? The simple answer is no… but also yes! This guide will help you get up to speed on EV road tax requirements..
Website Writing
Sidara is a global network of specialist firms tackling the world’s biggest, most ambitious, and most critical challenges. With over 20,500 professionals in offices around the world, from iconic projects to groundbreaking solutions, they’re shaping how people live, inspiring global impact, and making room for cultures to shine.
150 Holborn
From April 2023 – December 2024: set up, layout, population, and all content and copy for 150 Holborn, the website showcasing Sidara’s award-winning European HQ.
150 Holborn – Our Smart Journey
Long-form article for the 150 Holborn website, explaining what having a smart building actually means, and what technology an expert in smart buildings chooses for itself. Hint: think Marvel Avengers’ HQ and Jarvis!
Read it online or download the full article.
150 Holborn – Behind the Scenes Q&A
Long-form article for the 150 Holborn website. One of a series of Behind The Scenes interviews (Q&A) with one of the key players behind the design and delivery of the new building.
Read it online or download the full article.
Lisa’s Notebook
From February 2017 to present: set up, layout, population, content, and copy for Lisa’s Notebook, my lifestyle blog. Featuring original content and curated, edited guest posts. Monetised via sponsored posts, affiliate marketing, and display advertising.
Social Media Content and Community Management
Dar UK / 150 Holborn LinkedIn
From March 2021 to November 2024, organic content creation and community management for Dar_UK (London office of Dar). I grew the LinkedIn page from 500 to just under 24,000 followers, with an average post engagement rate of 10.39% over the last 12 months. The Dar_UK account reskinned to 150 Holborn in October 2024, and then merged with Sidara’s LinkedIn in January 2025.
LighterLife – from March 2023 to end May 2025, organic content creation:
Older Writing Samples
Green Life Organics is the brainchild of Tanya Maidment, a mum, business owner, environmentalist, singer, truth seeker, writer and essential oil lover. A doTERRA essential oils advocate, her passion is connecting with like minded people, educating about the power of plant medicine, and empowering families around the world to live happier, healthier and more sustainable lives, as well as achieving financial and time freedom.
Blog – How essential oils can save you money and benefit your health
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Blog – How to use essential oils safely for children
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Blog – Getting Started with Essential Oils – The Top 10
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Blog – Copaiba essential oil – uses and benefits
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Blog – Perfume vs Purefume – why should you make the switch to pure essential oils
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Blog – Feeling good with doTERRA’s AromaTouch® Technique
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Blog – My top Essential Oils to take away on holiday
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Blog – Spring Cleaning with Essential Oils
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Blog – Diffusers vs. commercial air fresheners – why should you make the switch?
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Blog – Making your dreams a reality – your dōTERRA business opportunity
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If you like what you see, find out a little more about me here.