What do you imagine when someone says they’re a Content Creator? (Asking for me). What does a Content Creator do? Are they a blogger? A copywriter? A photographer? An Instagram influencer? A YouTube or TikTok star?
Actually, we’re all content creators in our different media. And what do we all have in common? Skilled content creators know how to tell a story, whether that’s using text, images or video. The really successful content creators can handle a combination of all three forms of digital marketing.
What makes a successful Content Creator?
Depending on which media we’re focusing on, we need to be creative (obvs). The most successful writers, for example, are those who can write creatively and passionately about various topics while using their knowledge on these topics to improve their content quality.
Blog writers will know how to use the best keywords and SEO strategy for better rankings of their clients’ articles on Google’s search results pages. Social media content creators will know about word counts, hashtags, image and video ratios, and have a good understanding about what content works best on which social media platform.
Where can I find a Content Creator?
A content creator can be an individual or a team. We’re often found in blogging, video creation, marketing, public relations, copywriting, social media management, and other creative areas.
Basically, wherever our clients need us to be to craft compelling, engaging and quality content for their target audience. And this includes everything from advertisements to blog posts to podcasts to videos to infographics to social media posts, which businesses can use on their websites or social media channels.
What are the benefits of working with a Content Creator?
Whether you go for a freelance content creator or an agency, we can contribute to your content marketing strategy and help you achieve your goals. Developing engaging content can generate traffic, followers, leads, and ultimately, sales. Here are five advantages to outsourcing your content marketing:
- You have more time to focus on growing your business, as well as getting back some much needed leisure time.
- You have regular content (blogs, social media) published faster, more cost effectively, and efficiently to help keep your audience engaged wherever they hang out: Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, for example.
- You get fresh eyes, ideas and content for your brand as well as other viewpoints you may not have considered.
- You can work with industry experts for different topics: eg, the importance of nature for wellbeing, why certain skincare is better for certain skin types, how to grow edible plants indoors.
- You have the opportunity to experiment with different types of content: blogs, social posts, videos, infographics, contests/giveaways, behind-the-scenes, white papers, eBooks, tutorials, the list goes on.
What do I need to know about working with a Content Creator?
Before you invest in hiring a Content Creator, you need to know what you want us to do. Only when we understand your aims and expectations can we deliver the best content marketing strategy for your business and, of course, your budget. Typically, this would include ascertaining the following:
- What’s your main objective? What are you looking to achieve?
- Who’s your ideal client and where does your target audience hang out?
- What type of content do you need? Photos, videos, blogs, social media?
- What’s your preferred writing voice? What’s the tone and style? Friendly, formal, casual, fun, informative?
- What’s your budget?
Content Marketing – Goals and Expectations
One more thing to consider, your ideal clients are looking for a real relationship with your brand or business and this will take time to establish. Content marketing is a long game, despite what those viral influencer campaigns would have you believe.
Consider the brands you love and buy from on a regular basis and then what it is about their content that resonates with you. And how long you spent following them before you made your first purchase. Building trust takes time but speaking to your clients’ needs in their language and via their preferred media is a great way to start.
Would you like some help with content creation or content writing, or even just throw some ideas around over a coffee? If so, you can get in touch for an initial chat here. I look forward to hearing from you 😊
